With all the different social networks you can be forgiven for thinking you can cut and paste the same image and reuse it. But to optimise your social network presence you need to customise each image to portray your brand personality and the best fit for the various networks. Here are some guidelines to help you choose the right image for:

• Facebook

• Pinterest

• LinkedIn

With 1.2 billion users monthly on Facebook it is very important to make sure your image is the right image to attract your audience.

Pinterest is a great social tool for driving referral traffic to your website. Approximately 90% of Pinterest pages are external links so it is essential to make sure you are continually adding to your Pinterest page and using the correct image sizes for your boards and pins.

With 300 million users, LinkedIn is the world’s largest professional network. Other social networks are drivers of traffic and customers, whereas LinkedIn is a great place for you to source great employees and to connect with other industry leaders.